Get an on-brand explainer video.
Built from the site you already designed.
Enhance your design with a clear, 60–90 second animated video that feels like it shipped with the website.
Clear messaging · Brand-matched motion · Designer-friendly process
Examples
EDILYTICS
Company Overview
Explainer Animation
I got to work with Austin Falter & the team at Edilytics to make this animation happen. Edilytics needed an explainer video for their program which reads and analyzes CRISPR data.
I am not a scientist, but because I took the time to understand the science up front, there were very few revisions. We wound up with a video that was slick, stylish, and communicated the complex nature of the problem Edilytics solves without being too heady. That video still lives on their website over a year later.
I love helping these brilliant professionals take their branding and their products and combine them into a video which communicates their unique value as a company!
Locai
Online Grocery
Overview Animation
For Locai, I worked alongside web designer Ben Manley to turn the brand’s website messaging and visual system into an animated overview of its online grocery platform and the 4 main product offerings.
The result helped reinforce the differentiation of product offerings while creating a flexible video asset that felt native to the website.
Life Stage Films
Legacy Process Explainer Video
I partnered with Matt Davis of LifeStage Films to create the motion graphics for the Legacy Film Process explainer video.
I designed and animated visual elements to match the style of his website's Legacy Film landing page, keeping everything visually consistent and on-brand. The graphics were created to feel calm and simple, prioritizing Matt’s on-screen presence so he could stay personally connected with the audience.
Check out the video live here
Deerfoot Lodge
Heart of the Mission
This is an animation I did for Deerfoot Lodge.
It's a perfect example of using a website to inform the decisions of a video. Using an interview and B-roll from the camp, I incorporated the existing motifs like paper texture and maps, as well as made the footage more dynamic without taking focus from the mission.
Here's how this usually starts.
You send me your site
A project you've won, or one you're about to pitch.
Ideation is free. I'd rather spark something with you than quote you cold.
We get on a call
Then you decide if you want me to build it.
I come back with a direction
Here is some more work I’ve done
Tap to enjoy with royalty free music
Excite your graphics, Then your audience
I don’t just add motion to graphics to a video.
I infuse your brand into your video. In a way that feels intentional, polished, and engaging.
I’m not just here to animate—I’m here to elevate.
I’m Sam Hanson. After 11 years in professional motion design and video production, I started Unlidded.Co to help teams and individuals bring clarity, story, and visual polish to their projects—without reinventing the wheel.
Unlidded.Co isn’t just about animation or VFX—it’s about improving video. I take motion design and use it to make your video an extension of your brand, not an add-on.
With a background in commercial film, visual effects, and animation, I approach every project holistically—blending story, style, and strategy to craft visuals that feel intentional, seamless, and refined.
This is motion with purpose—designed to elevate your message, not distract from it.
Let’s make better video together.
Not sure what you need? That’s exactly where I come in.