Get an on-brand explainer video.
Built from the site you already designed.
Enhance your design with a clear, 60–90 second animated video that feels like it shipped with the website.
Clear messaging · Brand-matched motion · Designer-friendly process
You already manage strategy, design, and client expectations. The moment video enters the picture, it can turn into:
This page exists so you can offer a custom explainer video without taking on a second project.
Adding video shouldn’t feel like adding another job.
New vendors to manage
Scripts to write from scratch
Extra rounds of feedback and approvals
Some important stats…
According to Wyzowl, 91% of businesses use video as a marketing tool in 2026.
24% of businesses that don’t use video feel that it is too expensive. 10% are unclear on ROI, and another 10% don’t know where to start.
82% of marketers in 2026 say video has given them a good ROI.
93% of marketers say video has increased their users’ understanding of their product or service.
Source: Wyzowl. (2025). Video marketing statistics 2025 (11 years of data) | wyzowl. In Wyzowl. https://wyzowl.com/video-marketing-statistics/
A video that feels like part of the website.
Clear messaging
The approved website copy becomes the script, so the video reinforces the same story you’ve already designed around.
Brand-matched motion
Colors, type, layout, and visual language are built from your design system, so it looks like the site came to life, not like a separate campaign.
Designer-friendly process
You stay informed without becoming the middleman. Communication is structured, revisions are limited, and we only loop you in when it affects the design.
Built to work with web designers, not around them.
For years, I’ve been hired to create videos after the fact: digging through live sites, reverse‑engineering the message, and figuring out what the original designer had in mind.
When I’m able to work directly with the web designer instead, everything gets easier.
From there, I run the video project directly with the client when needed, keep you in the loop on anything that touches the design, and deliver a finished, website‑ready video. You remain the trusted website expert; I’m the quiet partner who helps your work perform better.
Your process stays your own:
You design the site like you always do.
You add “Homepage Explainer Add-On” as an upgrade.
You brief me on the client’s needs.
The Homepage Explainer Add-On
Custom 60–90 second motion-design explainer, typically $3,000–$5,000.
Includes:
✓ Script from approved website copy
✓ Motion design matched to the site and brand
✓ Custom animation & visual storytelling
✓ Music and sound design
✓ Two structured revision rounds
✓ Final web-ready files
✓ Direct client communication when appropriate
Here’s how it works.
We build the video.
You loop in Unlidded once visuals are set.
You launch a stronger site.
Case Studies
EDILYTICS
Company Overview
Explainer Animation
I got to work with Austin Falter & the team at Edilytics to make this animation happen. Edilytics needed an explainer video for their program which reads and analyzes CRISPR data.
I am not a scientist, but because I took the time to understand the science up front, there were very few revisions. We wound up with a video that was slick, stylish, and communicated the complex nature of the problem Edilytics solves without being too heady. That video still lives on their website over a year later.
I love helping these brilliant professionals take their branding and their products and combine them into a video which communicates their unique value as a company!
Locai Online Grocery
Overview Animation
For Locai, I worked alongside web designer Ben Manley to turn the brand’s website messaging and visual system into an animated overview of its online grocery platform and the 4 main product offerings.
The result helped reinforce the differentiation of product offerings while creating a flexible video asset that felt native to the website.
Life Stage Films
Legacy Process Explainer Video
I partnered with Matt Davis of LifeStage Films to create the motion graphics for the Legacy Film Process explainer video.
I designed and animated visual elements to match the style of his website's Legacy Film landing page, keeping everything visually consistent and on-brand. The graphics were created to feel calm and simple, prioritizing Matt’s on-screen presence so he could stay personally connected with the audience.
Check out the video live here
Deerfoot Lodge
Heart of the Mission
This is an animation I did for Deerfoot Lodge.
It's a perfect example of using a website to inform the decisions of a video. Using an interview and B-roll from the camp, I incorporated the existing motifs like paper texture and maps, as well as made the footage more dynamic without taking focus from the mission.